Price is the second part of the Marketing Mix. All parts link, but product and price are closest. This is how much the customer is prepared to pay for a product or service. It is an exchange of money from the customer for the offerings of the business. Pricing Strategy has three forces that drive business pricing decisions....

A business must create a successful Marketing Strategy. It involves what to produce, how much to charge, where the customers will buy products and how to inform and to persuade the customer to buy the product. Marketers call this the Marketing Mix. It is also called the 4 Ps. These are known as Product, Price, Place and Promotion....

This post begins with Market Research. For a business to remain, it needs success in having the correct products and services people want. Market Research is important, if not essential to meet customer needs. It involves, researching, analysing the data, and recording the Market Trends. This information may already have been obtained....

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To understand and identify opportunities, one must know the Marketing environment in its Micro and Macro forms. This is where forces outside the Marketing world can have an impact on sustaining a successful relationship with target customers. One must know that they cannot always control these forces and often need to take action....

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When people think of Marketing, they think of Sales. Sales are the last part of the Marketing process. It is the exchange of a product or service for monetary value. It is the part where the customer has a perceived need for what the business is offering, so makes Sales a much easier process. One has promoted the service or product....

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The third part of Communications is presentation. When making a presentation like on PowerPoint, it is best to keep it as simple. One can use sophisticated methods if the time and energy is worth it. My presentation is putting a lot of information as writing that would be spoken so I have not followed the usual rules for an oral presentation....

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This is a continuation of the writing part of Communications. What will be explained here is letter writing and email writing in a business context. Much of the same advice applies when writing these as it does in the reports but will go over it all again anyway. This way, there is no confusion between what a business style and a personal style is....

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The second part of Communications is writing. The first part, reading, was mainly to take the content of the text required and a summarized version of the information. It detailed the methods needed to do that effectively and without getting involved into the reason the information was produced. One then forms their own work from it....

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Communications come in three parts. Reading, writing and presenting. The first part is to look at the information presented and evaluate it. Firstly, one would look at the purpose of it and the type of information that has been written. Then comes the part where it must be looked at with a critical state of mind and nullifying any complexities....

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This is a new project to cover business at the medium level of knowledge. It is the best level to provide for the public. There have been other projects in the past that went into the topics of life in too much detail and can be hard for people to integrate into their lives. This project will give a much better understanding of the business world....

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