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Disney's Sale of ABC: Is It Really About Unloading a Diminishing Asset?

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First published at 21:41 UTC on July 27th, 2023.

#abc
#disney
#streaming

Sensei Dan

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Adding to Disney's many recent woes in these days before their quarterly investor's call, Disney announced it would be "selling" some of its businesses that they no longer will believe to be part of their core. Among these is ABC, which at the last upfronts (where advertisers make their initial commitments for the next year) still scored nearly $4BN in ad sales. Why would they sell one of their better performing assets?
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