Boris Brino/MArmite AD

Analysis Crosby Show.

https://longhairedmusings.wordpress.com/2017/05/30/salience-relevance-differentiation-and-the-polling-booth-a-crosby-show-blogzine/
Salience, Relevance, Differentiation and The Polling Booth , A Crosby Show Blogzine.
 rogerglewis  Uncategorized  May 30, 2017 20 Minutes
Salience, Relevance, Differentiation and The Polling Booth point of sale

The NHS, Fairness, Immigration & People, Brexit and an end to Austerity. Are the Relevant and Salient issues I get from the Data.

Applying An analysis with the lens of Lynton Crosby’s 4 Elements in Campaigning, Namely;

1. Salience, ( Is it out there)

2. Relevance ( Do the people Give a Shit?)
Is it personally Relevant?

3. Differentiation ( They say That Too.)
Political Differences, Wheres the change, why change?

4. The point of Sale Execution (WTF?)
(Making the Lies Stick, Connect the policies to the Party.

Crosby says “if in Doubt Believe in something”, if your losing 
then get someone else to do the Dirty work for you.

Surrogates. Negative Campaigning.
Candidates must carry

( The figures are Video Timings for direct Quotes)
Who is your Anti?