Fragrance can change the energy and atmosphere of your space, transport you to new places, enhance moods, and take you back to special memories
Like many origin stories, the Pura https://pura.com/pages/about-us story starts simply—with 14-year-old …
Fragrance can change the energy and atmosphere of your space, transport you to new places, enhance moods, and take you back to special memories
Like many origin stories, the Pura https://pura.com/pages/about-us story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together.
Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination.
But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.
Gabby Wahlin is based out of Sandy, Utah, United States and works at Pura Scents as PR & Brand Manager
At Pura, we feel extremely lucky to work with so many amazing brands and individuals. (Just to give you an idea, companies like Capri Blue, Anthropologie, and Disney are among our incredible—and growing—roster of partners.) And by collaborating with top perfumers and luxury fragrance brands from around the world, we are not only disrupting the industry, but we are creating something entirely new and unique in the process, something we could never dream of achieving without such a talented and passionate global team.
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